At AA Performance, our mission is to empower individuals, athletes, and soccer programs with the knowledge and tools to make informed decisions about their health and performance. Through holistic mentorship and consultancy, we guide our clients in building long-lasting habits that transform their lives, both on and off the field. We are committed to making professional, science-based services accessible and affordable to all.
With over a decade of experience in the health, fitness, and soccer industries, Alex has dedicated his career to helping athletes and professional soccer clubs achieve their goals, both on and off the field.
Born and raised in Madrid, Spain, Alex's lifelong passion for soccer and health led him to pursue a career in sports. He stands out as a lifelong learner with a unique blend of education and sports science expertise. Alex holds two bachelor’s degrees and three master’s degrees, most notably his Master’s in Fitness Coaching from the Spanish Football Federation and his Master's in Injury Reconditioning from the Football Science Institute.
Throughout his career, Alex has worked with some of the world’s top professional youth academies, including Atlético de Madrid, Barça Academy, and Austin F.C. At Austin F.C., he served as the first Academy Director of High Performance.
Committed to sharing his knowledge, Alex frequently speaks at conferences, teaches classes at the Football Science Institute, and mentors young athletes. He holds a CSCS-NSCA certification, UEFA A Soccer Coaching License, and the Track & Field Coaching License.
In his spare time, Alex enjoys traveling, reading, and spending time with his wife, family & friends, and two cats.
We believe in integrating all aspects of health and performance, considering every factor that impacts success. By enhancing each area and understanding how it contributes to the broader goal, we create a pathway toward sustainable results.
We believe the best results come from proven, science-backed strategies. We stay current with the latest research and findings to provide you with the most effective guidance and support.
We believe that offering 100% online services gives you the freedom to work towards your goals from anywhere, whenever it fits your schedule. With ongoing support and expert guidance always available, your location no longer limits your access to top-tier mentorship and resources.
We believe in the transformative power of habits. Our approach uses proven strategies to help you build lasting, impactful routines, introduced gradually to fit easily into your life. This step-by-step process ensures that your growth is sustainable and continues long after our time together.
We believe true learning happens through empathy, guidance, and support—not just instructions. We're here to walk alongside you, offering encouragement, answering questions, and helping you solve problems. Every step of the way, we’re committed to empowering you to reach your goals with confidence.
We believe everyone has the potential to create lasting change with the right support. We’re here to help you reach your goals and guide you to the transformation you envision. Through our core values, we provide you with the tools to build a sustainable path forward—one that continues long after our work together ends.
I want to get stronger, faster, and prevent injuries.
I want to get a scholarship to play in college.
I feel like my progress has plateaued, and I don't know what else to do.
I want to expand my knowledge in nutrition, sleep, and other aspects of health.
I want a successful and long professional athletic career.
I want to live a long and healthy life.
I want to improve my health, but I have no idea where to start.
I want to find strategies to improve my health despite my busy schedule.
I want to create healthier habits and routines that set me up for long-term success.
I want to learn how to eat and exercise properly, and get better sleep.
We want our teams to be at their best physical level to compete in games and tournaments.
We need help creating our weekly periodization and planning our training sessions.
We want to improve our knowledge in the most effective training methods.
Injuries have affected our team's performance, and we want to learn how to prevent them in the future.
We want to know how and when to implement strength & conditioning activities.
We want to know how to track load and physical progress.
Coach Alex has guided me throughout my 4 years in Austin. His guidance has developed not only a stronger work ethic but also a greater sense of discipline and resilience in me, both on and off the field. He focused on every little detail as a player and person. His support and perspective have shaped my approach to training and outside of training. I've learned the value of consistency in achieving long-term success. Coach Alex is a great coach and mentor for me, but also a great person!
I am pleased to share my experience working alongside Alex Olivares at the Austin FC Academy. Alex's leadership was instrumental in the development of a highly successful program that not only elevated the performance of our athletes but also transformed the entire organizational culture. His commitment to player development was evident through the innovative educational programs he introduced, which effectively empowered parents to better support their young student-athletes. Moreover, Alex excelled in mentoring and developing staff, instilling a sense of collaboration and professionalism that improved our overall program delivery. I wholeheartedly endorse him for any future endeavors.
During my time in the Austin FC youth academy, Alex Olivares was more than just our coach. He was a respected mentor who guided me to maximize my physical and mental performance on the field. He educated us at every opportunity, whether on nutrition or lifting form. Alex’s presence was felt by everyone in the academy because of his positive attitude and energy. He believed in our potential and taught us to focus on small details that separate the good from the great.
I've had the pleasure of working with Alex over several seasons in two different clubs, and I can honestly say he’s one of the most dedicated and professional people I’ve worked with. His knowledge of wellness and healthy habits is impressive, and it’s clear he’s always learning and growing in his field. What really stands out is how much of an impact he has on everyone around him—whether it’s in the workplace or beyond. Alex genuinely cares about helping others live healthier, more balanced lives, and that’s something that really shines through in everything he does.
Explore how our services can help you achieve your goals. We’ll discuss your objectives, how the services work, and answer any questions.
Have a question or want to get some more information? Send us a message using the form below or email us at info@aaperformance.co
